ZINK SOCIAL RESPONSIBILITY

Responsible Drinking – Anheuser-Busch has a vested interest in the responsible consumption of our products. No company wants to see its products misused, which is why brewers, working in conjunction with wholesalers and retailers, play an active role in promoting alcohol responsibility.

As part of our effort to encourage responsible drinking, the following are a sample of our key initiatives:

Good Sport is an in-stadium, fan-focused Designated Driver program. Anheuser-Busch developed the program in 1986 to help team owners, facility managers, event promoters and wholesalers promote responsible alcohol consumption among adult sports fans. The program is activated in partnership with 98 teams in Major League Baseball, the National Football League, National Basketball Association, National Hockey League and Major League Soccer and select NASCAR tracks. Where legal, Good Sport in-game winners are entered into the TEAM Coalition Responsibility Has Its Rewards sweepstakes (rhir.org.)

Whether you’re hosting a party or just hanging out with friends, it’s important to serve and drink alcohol beverages responsibly. For those occasions, Anheuser-Busch and our wholesalers distribute the Bud Light Party Code, available in English and Spanish, which provides tips to help party hosts assure guests consume alcohol beverages responsibly and make it home safely.

To support retailers, Anheuser-Busch provides Training for Intervention Procedures (TIPS), which educates bartenders, wait staff and store clerks about how to properly check IDs and identify and prevent potential alcohol abuse situations. Developed by Morris Chafetz, M.D., the founding director of the National Institute on Alcohol Abuse and Alcoholism, the program also discusses techniques through which servers can help prevent drunk driving, such as calling a cab for patrons who may have had too much to drink, or encouraging friends to provide a safe-ride home.

Drunk Driving Prevention – Anheuser-Busch is opposed to drunk driving and we believe it is 100 percent preventable. According to the U.S. Department of Transportation, drunk-driving fatalities have decreased 53 percent since 1982 to record lows, but we recognize there is still work to be done.  As part of our effort to prevent drunk driving, we have key initiatives like the Budweiser Designate a Driver campaign and Bud Light safe ride home programs, including Bud Light Alert Cab and Bud Light Tow to Go.

Anheuser-Busch and our nationwide network of wholesalers implement numerous Budweiser designated driver programs in markets throughout the country that promote the use of designated drivers at bars, restaurants and home gatherings.  To say “thank you,” our wholesalers work with bars and restaurants to provide designated drivers with free non-alcohol beverages or discounts on food in exchange for refraining from drinking on that occasion and thus helping to make sure the people in their group have a safe ride home.

Bud Light Alert Cab brings together local distributors, cab companies, and retail establishments to provide free or reduced-fare cab rides to bar and restaurant patrons.

Bud Light Tow to Go is a partnership with AAA Auto Club South, operating in Florida, Georgia, Tennessee and, Charlotte, NC, through which retailers and consumers arrange for vehicles to be towed home free of charge with the consumer riding in the tow truck. More than 13,500 rides have been provided since 1998.

In 2012, 90% of Anheuser-Busch wholesalers promoted the Budweiser Designate a Driver campaign, including working with more than 73,000 law enforcement agencies.

A-B wholesalers supported the Bud Light Safe-Ride Home program by providing more than 2.1 million safe rides home from bars and restaurants since 1989.

Anheuser-Busch and our Washington, D.C., area distributors support the Washington Regional Alcohol Program (WRAP), an alcohol-education group. The organization’s SoberRide™ program offers free cab-ride services to adults who may have had too much to drink. Since 1993, SoberRide™ has provided more than 50,000 free cab rides home to area residents, keeping potential drunk drivers off the road. Anheuser-Busch and our Washington D.C.-area wholesalers received the 2010 Corporate Partnership Award from WRAP for our ongoing commitment to helping to prevent drunk driving in the Washington-metropolitan area.

Scooter Programs, sponsored by Anheuser-Busch and our distributors, are available in select markets. If an adult needs a safe ride home, an independent representative rides a foldable scooter to meet the customer at his or her vehicle, places the scooter in the trunk and drives that person home.

Bud Light Lime Water Safety, with support from the National Safe Boating Council, reminds boaters, water skiers and other water recreation enthusiasts to be responsible on the water in all activities. The program includes consumer materials that offer tips on using a designated driver, hypothermia, safety equipment and distress signals.

Underage Drinking Prevention – Anheuser-Busch is opposed to underage drinking and supports prevention by providing resources to parents, retailers and educators. Underage drinking is a serious issue – but tremendous progress has been made through sound educational programs and rigorous enforcement of the law.

We’ve developed and supported community-based programs that help parents talk with their children about drinking; help retailers educate their employees on how to properly check I.D.s and prevent sales to minors; remind adults not to provide alcohol to minors; assist schools in building self-esteem among teens; and support law enforcement officials in enforcing the law.

Anheuser-Busch also helps secure premium advertising space in national magazines, on popular websites and on billboards nationwide for the Federal Trade Commission’s “We Don’t Serve Teens” campaign. First launched in 2006, We Don’t Serve Teens provides parents and other adults with tools and information to prevent underage drinking. Information about the program is available at www.DontServeTeens.gov.

Community Speakers – Anheuser-Busch is opposed to underage drinking and supports prevention by providing resources to parents, retailers and educators. Underage drinking is a serious issue – but tremendous progress has been made through sound educational programs and rigorous enforcement of the law.

We’ve developed and supported community-based programs that help parents talk with their children about drinking; help retailers educate their employees on how to properly check I.D.s and prevent sales to minors; remind adults not to provide alcohol to minors; assist schools in building self-esteem among teens; and support law enforcement officials in enforcing the law.

Anheuser-Busch also helps secure premium advertising space in national magazines, on popular websites and on billboards nationwide for the Federal Trade Commission’s “We Don’t Serve Teens” campaign. First launched in 2006, We Don’t Serve Teens provides parents and other adults with tools and information to prevent underage drinking. Information about the program is available at www.DontServeTeens.gov.

College Setting – Recognizing that the college environment is a mix of underage students and  21+ students, we are careful to ensure that we reach the right audience with the appropriate information.  Our underage drinking prevention resources for parents and educators, combined with our wholesalers’ training and ID initiatives with their local retailers,  provide the foundation of our efforts to keep alcohol out of the hands of students under the legal drinking age.  For college students who are 21 and older and choose to drink, we emphasize the importance of drinking responsibly, which include programs to prevent drunk driving and the purchase of alcohol for underage friends.

The following initiatives have been developed as part of Anheuser-Busch’s efforts to promote responsible behavior on college campuses:

Social Norms programs reduce harmful drinking and related behaviors on college campuses and reinforce the fact that the majority of college students are making responsible choices.  Anheuser-Busch works with campuses and has invested more than $10 million to support social norms programs at universities across the country since 1999.  This includes a $2.5 million gift to the University of Virginia in 2006 to help establish the National Social Norms Institute. Anheuser-Busch currently funds social norms grants at the following universities:

• Michigan State University
• University of Virginia
• Georgetown University
• Florida State University
• Virginia Commonwealth University
• University of Hawaii
• Radford University
• University of Kansas
• University of Texas-Austin
• Central Washington University

Anheuser-Busch is a leading supporter of the BACCHUS Network™, an association of college and university-based programs focusing on promoting positive peer pressure as a way to encourage alcohol responsibility, among other health and safety issues.  Through the BACCHUS Network™ Anheuser-Busch supports National Collegiate Alcohol Awareness Week (NCAAW), anationwide initiative held in October that promotes responsible attitudes among university and college students across the country.

The Anheuser-Busch Foundation is proud to support the BACCHUS Network’s newest initiative, First 90 Days, to prevent underage drinking and high-risk drinking, and promote responsible behavior on college campuses nationwide. The First 90 Days Tool Kit helps prevention professionals and their teams identify and address underage and high-risk drinking on campus.

The NCAA Choices grant program was initiated by a $2.5 million gift from Anheuser-Busch in 1991. In 2014, Anheuser-Busch committed an additional $3 million to support the next five years of awards and the NCAA Choices Grant Program. The program has provided grants to 279 universities nationwide since 1991 to support their campus-specific alcohol awareness programs.

TIPS for the University provides colleges, universities and student organizations information and intervention strategies for participants to address peers who may be misusing alcohol or consuming it illegally.

Advertising Policy – Our commitment to responsible advertising is seen in the marketing creative of our brands, the thorough review process in the development of brand advertising and the careful attention we pay to selecting appropriate programming for our commercials.  In each case, we are committed to focusing on our consumers – adults of legal drinking age who choose to drink.

Anheuser-Busch adhere to the following codes and standards in its advertising and marketing:

A-B InBev Responsible Marketing & Communications Code: The Anheuser-Busch InBev code is about ensuring responsible communication and providing evidence to concerned supervisory bodies that self-regulation works effectively. By adhering fully to this code, we demonstrate best practice leadership in this area and help protect our business from future regulatory restrictions to our current marketing and advertising freedoms.  Click here to view.

Beer Institute Advertising and Marketing Code: All of our media placements follow the Beer Institute Advertising and Marketing Code, which requires that beer advertisements be placed only where at least 71.6 percent of the audience is expected to be 21 and older.  By adhering to this standard, we make it clear that we are advertising to that 71.6 percent of the American population who can lawfully drink our products.  These guidelines apply to all of our advertising and marketing materials, including Internet and cyberspace media.  Click here to view.

Beer Institute Buying Guidelines for the Implementation of Section 3(c) of the Beer Institute Advertising and Marketing Code: Anheuser-Busch follows the Beer Institute’s Buying Guidelines when purchasing or placing advertising in magazines, television, radio, newspapers or digital media.  Click here to view.

College Marketing Code: Anheuser-Busch has company-wide guidelines for its beer-branded advertising and marketing in the college environment.  Our College Marketing Code helps ensure that our marketing efforts on campus are in accordance with all applicable college regulations, as well as the Beer Institute’s Advertising and Marketing Code.  Click here to view.

Guidelines for the On-Screen Use of Anheuser-Busch Properties: To maintain the quality depiction of our products and properties in motion pictures, television shows, stage plays and other artistic and entertainment vehicles and to ensure that Anheuser-Busch’s positions on alcohol misuse and underage drinking are not misrepresented, the company has established these guidelines.  Click here to view.

Partners – The beer industry, law enforcement, elected officials and consumers themselves, all play a role when it comes to alcohol responsibility in our communities. This is our world, and these are our roads and our families, and it’s through our collective responsibility that we all help to keep them safe.

For more information on these and other groups involved with alcohol-related issues, visit the links below.

ABMRF/The Foundation for Alcohol Research
The ABMRF/The Foundation for Alcohol Research is the largest, independent, non-profit foundation in North America devoted solely to supporting research on the effects of alcohol on health, behavior and prevention of alcohol-related problems. Anheuser-Busch and the ABMRF/The Foundation for Alcohol Research have been partners since 1982.

Alcohol Medical Scholars Program
Since 1999, Anheuser-Busch has partnered with the Alcohol Medical Scholars Program that has trained 92 medical doctors and researchers who have taught more than 11,000 medical student attendees across the country how to identify and care for people with alcohol use disorders.

The BACCHUS Network
The BACCHUS Network is an international association of college- and university-based peer-education programs dedicated to promoting alcohol-abuse prevention and related student health and safety issues. Anheuser-Busch and the BACCHUS Network have been partners since 1984.

Beer Institute
The trade association for the malt beverage industry. It works closely with Congress and the administration on a broad range of legislative and regulatory issues, and works with brewers, distributors and retailers to educate and inform consumers about health awareness,responsible consumption choices and moderation.

Federal Trade Commission
The Federal Trade Commission seeks to ensure that the nation’s markets function competitively,and are vigorous, efficient, and free of undue restrictions. The Commission also works to enhance the smooth operation of the marketplace by eliminating acts or practices that are unfair or deceptive.

Learn2Serve
Learn2Serve is a comprehensive web-based training solution for online alcohol seller and server certification training courses.

National Social Norms Institute

Social Norms programs reduce harmful drinking and related behaviors on college campuses and reinforce the fact that the majority of college students are making responsible choices. Anheuser-Busch works with campuses and has invested more than $10 million to support social norms programs at universities across the country since 1999. This includes a $2.5 million gift to the University of Virginia in 2006 to help establish the National Social Norms Institute. Anheuser-Busch currently funds social norms grants at the following universities:

• Michigan State University
• University of Virginia
• Georgetown University
• Florida State University
• Virginia Commonwealth University
• University of Hawaii
• Radford University
• University of Kansas
• University of Texas-Austin
• Central Washington University

NCAA Choices
The NCAA Choices grant program was initiated by a $2.5 million gift from Anheuser-Busch in 1991. In 2014, Anheuser-Busch committed an additional $3 million to support the next five years of awards and the NCAA Choices Grant Program. The program has provided grants to 279 universities nationwide since 1991 to support their campus-specific alcohol awareness programs.

RADD
Recording Artists, Actors, and Athletes Against Drunk Driving (RADD) is an internationally recognized non-profit organization that empowers celebrities and media partners to create positive attitudes about road safety. Founded in 1986, RADD advocated the use of designated drivers, seatbelts, and safe driving through control behind the wheel, making responsible behavior the norm.

Rserving
Rserving is an online training company that provides alcohol sellers and servers high quality education in the responsible sale and service of alcohol. Reserving’s Responsible Serving of Alcohol course helps servers and sellers learn state laws regarding alcohol service and techniques for preventing drunk driving and underage drinking.

TEAM Coalition
TEAM (Techniques for Effective Alcohol Management) Coalition is an alliance of professional and collegiate sports, entertainment facilities, concessionaires, stadium service providers, the beer industry, distillers, broadcasters, governmental traffic safety experts, and others working together to promote responsible drinking and positive fan behavior at sports and entertainment facilities. The organization is a 501(c)(3) non-profit coalition whose members are united by a shared mission to enhance the entertainment experience, provide effective alcohol management training in public assembly facilities and promote responsible alcohol consumption through the use of positive messages that reward responsible behavior and help to reduce negative alcohol-related incidents both in facilities and on surrounding roadways, recognizing that the vast majority of fans are responsible.

Traffic Injury Research Foundation
A national, independent road safety institute whose mission is to reduce traffic-related deaths and injuries. It achieves its mission by designing, promoting and implementing effective programs and policies, based on sound research. Anheuser-Busch and the Traffic Injury Research Foundation have been partners since 1990.

In 2004, TIRF formed a Working Group on DWI System Improvements dedicated to identifying initiatives for improving the DWI system, promoting successful programs, and continuing to bring organizations together to create positive change. Click here to view the Working Group brochures.

Training for Intervention Procedures
Training for Intervention Procedures (TIPS) is training program that gives alcohol servers and others education and training for the responsible service, sale, and consumption of alcohol. TIPS is a skills-based training program that is designed to prevent intoxication, underage drinking, and drunk driving.

Washington Regional Alcohol Program
WRAP is an award-winning public-private coalition formed to fight drunk driving, drugged driving and underage drinking in the Washington-metropolitan area through public education, innovative health education programs and advocacy.

Water Conservation

Water is a key ingredient in beer and vital to life on the planet, which is why Anheuser-Busch is committed to conserving and protecting this precious natural resource from Seed to Sip.

Seed – At our Seed Research Facility in Fort Collins, Colorado, we are working to identify barley seed that can use up to 40% less water for the same yield.

Agriculture – Through our SmartBarley project, we work with barley farmers across the country to help them benchmark their inputs and outputs and improve their performance.  We’ve also partnered with the University of Idaho and the Bureau of Reclamation to install 9 Agrimet stations in key barley growing regions in Southern Idaho and Montana.  The stations deliver real-time weather data to growers of barley and other crops to help them water smarter.  The pilot program helped growers reduce their water use between 9 and 23 percent.

Watershed – Each year our employees in all of our brewery markets as well as several other Anheuser-Busch facility locations join local partners to improve rivers, lakes, and beaches.  We remove thousands of pounds of trash and debris, remove invasive species, plant trees and native grasses to improve filtration and run off, and more.  Additionally, we’ve partnered with The Nature Conservancy in Fort Collins, CO to help prevent future catastrophic forest fires both by analyzing and implementing a demonstration of forest management practices.  We’ve partnered with California Trout to restore hydrological function in the Mammoth Lakes Basin as one of the sources of water that ultimately reaches Los Angeles.

Brewery – We’ve made great strides to reduce our water use in our breweries.  Through innovation, technology, and commitment from our employees, we’ve reduced our water use by nearly 50% over the last 10 years at our U.S. breweries.

Reduce, Reuse, Recycle – We make strategic reductions to our fiber, aluminum and glass packaging which has significant benefits to the environment.  Since 2009, we’ve reduced the material in our packaging by more than 75,000 tons.  This helps:

– Reduce the depletion of natural resources,

– Reduce the greenhouse gas emissions to create the packaging, and

– Reduce the waste that goes to recycling streams or landfills.

The Anheuser-Busch Recycling Corporation was established in 1978 and has helped our company be a leading aluminum recycler.

Energy Conservation – Anheuser-Busch is committed to reducing the energy and emissions in both the brewing and transportation of our beers.

Our operations have reduced energy use by more than 25 percent since 2008 and today more than 11 percent of our energy is generated from renewable resources, including biomass, wind and landfill gas. Examples of how our state-of-the-art breweries are using innovative ways to source energy include:

Bio-Energy Recovery Systems (BERS): Anheuser-Busch is the world’s largest operator of BERS, a method of turning the nutrients in wastewater from the brewing process into renewable biogas. Used at ten U.S. breweries, BERS is responsible for generating approximately 8 percent of our fuel needs. Our communities also benefit from our use of BERS technology because it lowers the electricity demand on community wastewater treatment facilities by reducing organic material in the leftover water. Substituting biogas for fossil fuels also reduces brewery emissions of carbon dioxide and reduces other air pollutants that would result from community wastewater treatment facilities.

Landfill Gas: More than 60 percent of the Houston, TX brewery’s steam requirements are supplied by capturing biogas emitted from decomposing materials at area landfills. This alternative fuel option reduces the use of fossil fuels.

Solar and Wind Power: Solar arrays are located at our Newark, N.J., Fairfield, CA, and Cartersville, GA breweries as well as installations at our Eagle Packaging plant and our corporate offices in St. Louis. At peak production,the arrays provide 2.7 MW of electricity. The renewable energy from these arrays are sold to third parties.

In 2014,we commissioned a second wind turbine for our Fairfield, CA brewery. With the additional turbine online, the Fairfield brewery has the ability to produce more energy that it consumes, and exports the extra power back to the electrical grid

Nutri-Turf Farms: Located near the Jacksonville, FL and Fort Collins, CO breweries, Anheuser-Busch’s Nutri-Turf farms apply nutrient-rich leftover water from the brewing process to help grow crops.

Transportation Logistics: Anheuser-Busch aspires to be the brewing industry leader in sustainable logistics. To accomplish the mission, we focus on shipping the fewest loads possible at the lowest emission transportation methods.

We utilize our logistics planning systems to completely fill out each load to the legal limit, partner with over 30 other companies to share empty trailer space and eliminate empty miles, and constantly look to engineer solutions to service customer demand with the fewest miles possible.

To reduce greenhouse gas emissions, our Houston brewery converted their entire fleet to 23% cleaner-burning Compressed Natural Gas engines. We have tripled the use of intermodal transportation over the past four years and recently added capabilities into the St. Louis brewery to ship train cars full of beer eliminating the need for up to four trucks per rail car shipped.

Education – One of the best ways to enhance the enjoyment of life is to pursue passions and interests.  Education makes this pursuit possible.  Anheuser-Busch values the impact education has on individual lives and the community as a whole through support to organizations. Our goal is to support programs and organizations that provide access to and successful completion of higher education degrees.

We are proud to work with these partners:

Hispanic Scholarship Fund: During his 2010 and 2011 concert tour, Mexican singing legend Vicente “El Rey” Fernández, along with Budweiser, brought together two of his passions—music and education—to help raise funds for the Hispanic Scholarship Fund (HSF). As part of Budweiser’s longtime commitment to the Hispanic community, El Rey and the King of Beers donated a scholarship to a local college student for each of the performances on his tour. Anheuser-Busch provided $200,000 for this special partnership program. In total, Anheuser-Busch provided the HSF with closer to $1 million in support in the last two years, including donating $500 to the HSF for each goal scored during the 2010 FIFA World Cup™ in South Africa. Since 1982, Anheuser-Busch, Budweiser and our wholesalers have donated more than $24 million to HSF, the nation’s leading non-profit organization that supports Hispanic higher education.

The Anheuser-Busch Foundation also matches employee contributions to educational institutions and funds through the Matching Gift Program, which matches up to $5,000 a year for each individual donor. Through the Matching Gift Program, Anheuser-Busch and our employees have provided nearly $13 million to support education over the last five years.

UNCF: To live up to the ideal expressed in UNCF’s universally-recognized motto, ”A mind is a terrible thing to waste,”® UNCF helps students go to and through college by awarding 10,000 students each year through 400 scholarship and internship programs so that students from low- and moderate-income families can afford college tuition, books and room and board.  Partners for more than 35 years, Anheuser-Busch and its Foundation have given millions of dollars to support the mission on the UNCF. Including our founding sponsorship of the UNCF An Evening of Stars® in 1974.

Teach For America: The Anheuser-Busch Foundation donated $150,000 to the Teach For America Corps–St. Louis, which Anheuser-Busch has supported since the program first came to St. Louis. Anheuser-Busch executives, including North America Zone president Luiz Edmond, were also guest teachers at St. Louis public schools, visiting the classrooms of Teach For America teachers to impart lessons that draw on their experience in business and beyond.

Economic Development – Strengthening a community requires hard work and Anheuser-Busch values organizations willing to put equity into building structures and programs that enhance others’ enjoyment and quality of life.

Examples of recent efforts in this area include:

Urban League: Anheuser-Busch supports the work of the National Urban League as well as local Urban Leagues across the country. Through decades of grant and sponsorship support to the Urban League, Anheuser-Busch dedicated to economic empowerment that elevates the standard of living in historically underserved urban communities.

Habitat For Humanity: More than 100 Anheuser-Busch employees and their families spent Saturdays throughout the summer building a home with a deserving St. Louis family. The Anheuser-Busch Foundation donated $50,000 to help fund the project. Additionally, more than 250 Anheuser-Busch employees and wholesalers partnered with New Orleans Area Habitat for Humanity to help clean up neighborhoods and build homes during our annual sales convention. A donation of $50,000 also helped support the effort.

Brewery Cities & Local Outreach – Employees at Anheuser-Busch’s breweries always have been actively involved in lending a helping hand to their neighbors. The following are some examples of initiatives undertaken by employees and their families in the communities where they live and work.

United Way: Each year, Anheuser-Busch Corporate Headquarters and each of its brewery cities raise money to benefit their local United Way. In 2011 alone, Anheuser-Busch employees gave more than $3.5 million to more than 23 United Ways across the country.

The Anheuser-Busch Foundation donated $65,000, and Jacksonville brewery workers spent five Saturdays as volunteer homebuilders for a local family through HabiJax, the local chapter of Habitat For Humanity. Since 1999, Anheuser-Busch has contributed a total of nearly $600,000 to HabiJax. HabiJax builds and renovates affordable houses in the Jacksonville urban core, concentrating on neighborhoods targeted for revitalization.

Anheuser-Busch’s Fairfield brewery hosted its first Bud Classic Car Show to benefit Families Helping Families, an organization founded by Anheuser-Busch brewery employees that has raised more than $250,000 for worthy causes in Solano County.

Houston brewery workers also sponsored a highly successful car show in their effort to raise money for the United Way.

For the 10th consecutive year, Cartersville brewery employees sponsored a charity bike ride to give back to the community and raise money for local charities, including Hickory Log Vocation School and Cancer Navigators. The event drew more than 1,400 riders.

For the 17th consecutive year, Anheuser-Busch’s Williamsburg brewery lent support for the “Green Team” program, a program administered by the Williamsburg–James City County Community Action Agency, in which teenagers are given summer employment to help needy residents make home repairs. The WJCC-CAA is a private non-profit organization whose mission is to reduce the causes and conditions of poverty in the area.

Anheuser-Busch’s Merrimack Brewery hosted the 37th Annual Show N’ Shine Car Show to benefit Make-A-Wish^® Foundation in New Hampshire. Employees there, along with the Anheuser-Busch Foundation, contributed more than $140,000 to United Way of Greater Nashua.

The Baldwinsville Brewery employees are proud that their chili has been voted No. 1 at the annual United Way Cook-Off for the last seven years. Our United Way contribution per employee has increased each year for the last nine years, and the total contribution was more than $115,000.