ALCOHOL RESPONSIBILITY

RESPONSIBLE DRINKING

Anheuser-Busch has a vested interest in the responsible consumption of our products. No company wants to see its products misused, which is why brewers, working in conjunction with wholesalers and retailers, play an active role in promoting alcohol responsibility.

As part of our effort to encourage responsible drinking, the following are a sample of our key initiatives:

Good Sport is an in-stadium, fan-focused Designated Driver program. Anheuser-Busch developed the program in 1986 to help team owners, facility managers, event promoters and wholesalers promote responsible alcohol consumption among adult sports fans. The program is activated in partnership with 98 teams in Major League Baseball, the National Football League, National Basketball Association, National Hockey League and Major League Soccer and select NASCAR tracks. Where legal, Good Sport in-game winners are entered into the TEAM Coalition Responsibility Has Its Rewards sweepstakes (rhir.org.)

Whether you’re hosting a party or just hanging out with friends, it’s important to serve and drink alcohol beverages responsibly. For those occasions, Anheuser-Busch and our wholesalers distribute the Bud Light Party Code, available in English and Spanish, which provides tips to help party hosts assure guests consume alcohol beverages responsibly and make it home safely.

To support retailers, Anheuser-Busch provides Training for Intervention Procedures (TIPS), which educates bartenders, wait staff and store clerks about how to properly check IDs and identify and prevent potential alcohol abuse situations. Developed by Morris Chafetz, M.D., the founding director of the National Institute on Alcohol Abuse and Alcoholism, the program also discusses techniques through which servers can help prevent drunk driving, such as calling a cab for patrons who may have had too much to drink, or encouraging friends to provide a safe-ride home.

DRUNK DRIVING PREVENTION

Anheuser-Busch is opposed to drunk driving and we believe it is 100 percent preventable. According to the U.S. Department of Transportation, drunk-driving fatalities have decreased 53 percent since 1982 to record lows, but we recognize there is still work to be done. As part of our effort to prevent drunk driving, we have key initiatives like the Budweiser Designate a Driver campaign and Bud Light safe ride home programs, including Bud Light Alert Cab and Bud Light Tow to Go.

Anheuser-Busch and our nationwide network of wholesalers implement numerous Budweiser designated driver programs in markets throughout the country that promote the use of designated drivers at bars, restaurants and home gatherings. To say “thank you,” our wholesalers work with bars and restaurants to provide designated drivers with free non-alcohol beverages or discounts on food in exchange for refraining from drinking on that occasion and thus helping to make sure the people in their group have a safe ride home.

Bud Light Alert Cab brings together local distributors, cab companies, and retail establishments to provide free or reduced-fare cab rides to bar and restaurant patrons.

Bud Light Tow to Go is a partnership with AAA Auto Club South, operating in Florida, Georgia, Tennessee and, Charlotte, NC, through which retailers and consumers arrange for vehicles to be towed home free of charge with the consumer riding in the tow truck. More than 13,500 rides have been provided since 1998.

In 2012, 90% of Anheuser-Busch wholesalers promoted the Budweiser Designate a Driver campaign, including working with more than 73,000 law enforcement agencies.

A-B wholesalers supported the Bud Light Safe-Ride Home program by providing more than 2.1 million safe rides home from bars and restaurants since 1989.

Anheuser-Busch and our Washington, D.C., area distributors support the Washington Regional Alcohol Program (WRAP), an alcohol-education group. The organization’s SoberRide™ program offers free cab-ride services to adults who may have had too much to drink. Since 1993, SoberRide™ has provided more than 50,000 free cab rides home to area residents, keeping potential drunk drivers off the road. Anheuser-Busch and our Washington D.C.-area wholesalers received the 2010 Corporate Partnership Award from WRAP for our ongoing commitment to helping to prevent drunk driving in the Washington-metropolitan area.

Scooter Programs, sponsored by Anheuser-Busch and our distributors, are available in select markets. If an adult needs a safe ride home, an independent representative rides a foldable scooter to meet the customer at his or her vehicle, places the scooter in the trunk and drives that person home.

Bud Light Lime Water Safety, with support from the National Safe Boating Council, reminds boaters, water skiers and other water recreation enthusiasts to be responsible on the water in all activities. The program includes consumer materials that offer tips on using a designated driver, hypothermia, safety equipment and distress signals.

UNDERAGE DRINKING PREVENTION

Anheuser-Busch is opposed to underage drinking and supports prevention by providing resources to parents, retailers and educators. Underage drinking is a serious issue – but tremendous progress has been made through sound educational programs and rigorous enforcement of the law.

We’ve developed and supported community-based programs that help parents talk with their children about drinking; help retailers educate their employees on how to properly check I.D.s and prevent sales to minors; remind adults not to provide alcohol to minors; assist schools in building self-esteem among teens; and support law enforcement officials in enforcing the law.

Anheuser-Busch also helps secure premium advertising space in national magazines, on popular websites and on billboards nationwide for the Federal Trade Commission’s “We Don’t Serve Teens” campaign. First launched in 2006, We Don’t Serve Teens provides parents and other adults with tools and information to prevent underage drinking. Information about the program is available at www.DontServeTeens.gov.

COMMUNITY SPEAKERS

COLLEGE SETTING

Recognizing that the college environment is a mix of underage students and 21+ students, we are careful to ensure that we reach the right audience with the appropriate information. Our underage drinking prevention resources for parents and educators, combined with our wholesalers’ training and ID initiatives with their local retailers, provide the foundation of our efforts to keep alcohol out of the hands of students under the legal drinking age. For college students who are 21 and older and choose to drink, we emphasize the importance of drinking responsibly, which include programs to prevent drunk driving and the purchase of alcohol for underage friends.

The following initiatives have been developed as part of Anheuser-Busch’s efforts to promote responsible behavior on college campuses:

Social Norms programs reduce harmful drinking and related behaviors on college campuses and reinforce the fact that the majority of college students are making responsible choices. Anheuser-Busch works with campuses and has invested more than $10 million to support social norms programs at universities across the country since 1999. This includes a $2.5 million gift to the University of Virginia in 2006 to help establish the National Social Norms Institute. Anheuser-Busch currently funds social norms grants at the following universities:

Michigan State University
University of Virginia
Georgetown University
Florida State University
Virginia Commonwealth University
University of Hawaii
Radford University
University of Kansas
University of Texas-Austin
Central Washington University

Anheuser-Busch is a leading supporter of the BACCHUS Network™, an association of college and university-based programs focusing on promoting positive peer pressure as a way to encourage alcohol responsibility, among other health and safety issues. Through the BACCHUS Network™ Anheuser-Busch supports National Collegiate Alcohol Awareness Week (NCAAW), anationwide initiative held in October that promotes responsible attitudes among university and college students across the country.

The Anheuser-Busch Foundation is proud to support the BACCHUS Network’s newest initiative, First 90 Days, to prevent underage drinking and high-risk drinking, and promote responsible behavior on college campuses nationwide. The First 90 Days Tool Kit helps prevention professionals and their teams identify and address underage and high-risk drinking on campus.

The NCAA Choices grant program was initiated by a $2.5 million gift from Anheuser-Busch in 1991. In 2014, Anheuser-Busch committed an additional $3 million to support the next five years of awards and the NCAA Choices Grant Program. The program has provided grants to 279 universities nationwide since 1991 to support their campus-specific alcohol awareness programs.

TIPS for the University provides colleges, universities and student organizations information and intervention strategies for participants to address peers who may be misusing alcohol or consuming it illegally.

ADVERTISING POLICY

Our commitment to responsible advertising is seen in the marketing creative of our brands, the thorough review process in the development of brand advertising and the careful attention we pay to selecting appropriate programming for our commercials. In each case, we are committed to focusing on our consumers – adults of legal drinking age who choose to drink.

Anheuser-Busch adhere to the following codes and standards in its advertising and marketing:

A-B InBev Responsible Marketing & Communications Code: The Anheuser-Busch InBev code is about ensuring responsible communication and providing evidence to concerned supervisory bodies that self-regulation works effectively. By adhering fully to this code, we demonstrate best practice leadership in this area and help protect our business from future regulatory restrictions to our current marketing and advertising freedoms. Click here to view.

Beer Institute Advertising and Marketing Code: All of our media placements follow the Beer Institute Advertising and Marketing Code, which requires that beer advertisements be placed only where at least 71.6 percent of the audience is expected to be 21 and older. By adhering to this standard, we make it clear that we are advertising to that 71.6 percent of the American population who can lawfully drink our products. These guidelines apply to all of our advertising and marketing materials, including Internet and cyberspace media. Click here to view.

Beer Institute Buying Guidelines for the Implementation of Section 3(c) of the Beer Institute Advertising and Marketing Code: Anheuser-Busch follows the Beer Institute’s Buying Guidelines when purchasing or placing advertising in magazines, television, radio, newspapers or digital media. Click here to view.

College Marketing Code: Anheuser-Busch has company-wide guidelines for its beer-branded advertising and marketing in the college environment. Our College Marketing Code helps ensure that our marketing efforts on campus are in accordance with all applicable college regulations, as well as the Beer Institute’s Advertising and Marketing Code. Click here to view.

Guidelines for the On-Screen Use of Anheuser-Busch Properties: To maintain the quality depiction of our products and properties in motion pictures, television shows, stage plays and other artistic and entertainment vehicles and to ensure that Anheuser-Busch’s positions on alcohol misuse and underage drinking are not misrepresented, the company has established these guidelines. Click here to view.

PARTNERS

The beer industry, law enforcement, elected officials and consumers themselves, all play a role when it comes to alcohol responsibility in our communities. This is our world, and these are our roads and our families, and it’s through our collective responsibility that we all help to keep them safe.

For more information on these and other groups involved with alcohol-related issues, visit the links below.

ABMRF/The Foundation for Alcohol Research
The ABMRF/The Foundation for Alcohol Research is the largest, independent, non-profit foundation in North America devoted solely to supporting research on the effects of alcohol on health, behavior and prevention of alcohol-related problems. Anheuser-Busch and the ABMRF/The Foundation for Alcohol Research have been partners since 1982.

Alcohol Medical Scholars Program
Since 1999, Anheuser-Busch has partnered with the Alcohol Medical Scholars Program that has trained 92 medical doctors and researchers who have taught more than 11,000 medical student attendees across the country how to identify and care for people with alcohol use disorders.

The BACCHUS Network
The BACCHUS Network is an international association of college- and university-based peer-education programs dedicated to promoting alcohol-abuse prevention and related student health and safety issues. Anheuser-Busch and the BACCHUS Network have been partners since 1984.

Beer Institute
The trade association for the malt beverage industry. It works closely with Congress and the administration on a broad range of legislative and regulatory issues, and works with brewers, distributors and retailers to educate and inform consumers about health awareness,responsible consumption choices and moderation.

Federal Trade Commission
The Federal Trade Commission seeks to ensure that the nation’s markets function competitively,and are vigorous, efficient, and free of undue restrictions. The Commission also works to enhance the smooth operation of the marketplace by eliminating acts or practices that are unfair or deceptive.

Learn2Serve
Learn2Serve is a comprehensive web-based training solution for online alcohol seller and server certification training courses.

National Social Norms Institute

Social Norms programs reduce harmful drinking and related behaviors on college campuses and reinforce the fact that the majority of college students are making responsible choices. Anheuser-Busch works with campuses and has invested more than $10 million to support social norms programs at universities across the country since 1999. This includes a $2.5 million gift to the University of Virginia in 2006 to help establish the National Social Norms Institute. Anheuser-Busch currently funds social norms grants at the following universities:

Michigan State University
University of Virginia
Georgetown University
Florida State University
Virginia Commonwealth University
University of Hawaii
Radford University
University of Kansas
University of Texas-Austin
Central Washington University

NCAA Choices
The NCAA Choices grant program was initiated by a $2.5 million gift from Anheuser-Busch in 1991. In 2014, Anheuser-Busch committed an additional $3 million to support the next five years of awards and the NCAA Choices Grant Program. The program has provided grants to 279 universities nationwide since 1991 to support their campus-specific alcohol awareness programs.

RADD
Recording Artists, Actors, and Athletes Against Drunk Driving (RADD) is an internationally recognized non-profit organization that empowers celebrities and media partners to create positive attitudes about road safety. Founded in 1986, RADD advocated the use of designated drivers, seatbelts, and safe driving through control behind the wheel, making responsible behavior the norm.

Rserving
Rserving is an online training company that provides alcohol sellers and servers high quality education in the responsible sale and service of alcohol. Reserving’s Responsible Serving of Alcohol course helps servers and sellers learn state laws regarding alcohol service and techniques for preventing drunk driving and underage drinking.

TEAM Coalition
TEAM (Techniques for Effective Alcohol Management) Coalition is an alliance of professional and collegiate sports, entertainment facilities, concessionaires, stadium service providers, the beer industry, distillers, broadcasters, governmental traffic safety experts, and others working together to promote responsible drinking and positive fan behavior at sports and entertainment facilities. The organization is a 501(c)(3) non-profit coalition whose members are united by a shared mission to enhance the entertainment experience, provide effective alcohol management training in public assembly facilities and promote responsible alcohol consumption through the use of positive messages that reward responsible behavior and help to reduce negative alcohol-related incidents both in facilities and on surrounding roadways, recognizing that the vast majority of fans are responsible.

Traffic Injury Research Foundation
A national, independent road safety institute whose mission is to reduce traffic-related deaths and injuries. It achieves its mission by designing, promoting and implementing effective programs and policies, based on sound research. Anheuser-Busch and the Traffic Injury Research Foundation have been partners since 1990.

In 2004, TIRF formed a Working Group on DWI System Improvements dedicated to identifying initiatives for improving the DWI system, promoting successful programs, and continuing to bring organizations together to create positive change. Click here to view the Working Group brochures.

Training for Intervention Procedures
Training for Intervention Procedures (TIPS) is training program that gives alcohol servers and others education and training for the responsible service, sale, and consumption of alcohol. TIPS is a skills-based training program that is designed to prevent intoxication, underage drinking, and drunk driving.

Washington Regional Alcohol Program
WRAP is an award-winning public-private coalition formed to fight drunk driving, drugged driving and underage drinking in the Washington-metropolitan area through public education, innovative health education programs and advocacy.